Social Media is the voice of your customer but DO YOU HEAR IT at all?
2017 2.46 BILLION SOCIAL MEDIA USERS
2021 4.02 BILLION SOCIAL MEDIA USERS
All of this content constitutes a rich stream of consumer insight, just waiting to be mined and analyzed to become your business advantage.
• UNDERSTAND THE MARKET / IMPROVE YOUR MARKET RESEARCH
• Increase brand awareness
• Grow market share, build loyalty
• Reduce loss, maximize profit
• Meet market needs, develop products that will sell
Get speed and power to process millions of tweets and comments in minutes, deliver valuable reports for decision-making on demand using volume, sentiment, and predictive analytics.
If you don’t start to catch up with your competitors in Social Media Analytics you are going to fall behind on increasingly competitive markets.
Do you have a good Strategy in place? Many companies still have not realized the importance of Social Media Analytics, and as such it is not a part of their marketing culture.
Do you have access to on demand Social Media Analytic Tools? This huge amount of content cannot be efficiently analyzed by humans. It is easy to lose track of what is going on when you follow all posts, blogs and news feeds on various, sometimes hidden channels and in many different languages. Nearly all companies have social media channels, but they lack automated social listening capabilities.
Have you found the best scheme to fit your budget? Even if companies realize the necessity of possessing SM tools and expertise, they may not always have the money and/or human capital required to build a modern in-house social media analytics platform from scratch.