Do I need any programming experience (knowledge of Python) to attend?
No, this course is catered to entry-level participants in the world of Data Science and/or Social Media Analytics. Nevertheless, if you wish to develop some statistical analysis skills on your own, Codecademy’s free Beginner Python course is a great option. There are many other similar free learning options out there on the internet!
Will I become a social media analytics expert by the end of this course?
Even though SMA is a nascent field, it still is quite intricate and developed. Becoming an expert in this industry requires many years of practice. Nevertheless, we firmly believe that successful course participants will be prepared to lead the full transformation/revolution of an SMA department, from the leadership, consulting, as well as procurement side, for any organization.
Should I bring a laptop with me?
Definitely! A functional, working laptop is essential to participating in this course, as access to social media analytics platforms, datasets, and e-learning materials will be given to each participant on their own device for learning and practical training purposes.
Both MS and Apple Operating Systems are acceptable.